A Marketer-First Customer Data Platform

The okzou cdp is a platform that helps marketers collect, unify, and activate their 1st party customer data. It is designed to meet the needs and challenges of modern marketing, such as data fragmentation, privacy regulations, and omnichannel campaigns.

TRUSTED BY

Conestoga Mall
CrossIron Mills
Centre Eaton de Montreal
Guildford Town Centre
Laurier Quebec
Mapleview
Metropolis at Metrotown
Outlet Collection at Niagara
Oshawa Centre
Outlet Collection Winnipeg
Soughtgate Centre
Vaughan Mills
Galerie D'Anjou
Place Montreal Trust
Place Ste-Foy
JLL

Why a Customer Data Platform is important

A CDP is a powerful tool that helps companies to gain a competitive edge in the market, by leveraging customer data to create better customer experiences and outcomes.

  • Leverage data that is more trustworthy than any third-party data because it comes straight from your best customers resulting in a direct reduction of your Cost Per Acquisition (CPA)

  • Increase ROI through target campaigns

    Reduce CHURN through relevant content and segmentation

    Reduce CPA by leveraging your healthy 1st Party data

  • Unify customer profiles to reduce duplicates and optimize your marketing spend

    Increase the relevance from your marketing campaign by understanding the full path of the customer’s journey all in one place

  • Measure the effective lift of your marketing segmentations through builtin control groups

    Track per segment the KPIs that make sense to your business

  • Simplify compliance with data privacy rules

    Reduce risks of regulatory fines, by understanding your data flows

  • Control your data and who has access to it

    Empower business users with data, while ensuring its security

    Control your datas’ input and output

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Who is a CDP for?

A CDP allows you to build a comprehensive customer profile using data from multiple external sources. With a clear and centralized database, you can enjoy swift access to your customer profiles and gain insights into customer behavior.

  • Increased performance of your campaigns’ ROI, LTV, CVR, CPA, CHURN, etc. through targeted segmentation

    Full perspective on your Customer base through profile unification

    Unbiased measurement of your campaign’s ROI, CHURN, etc.

    Enables your omnichannel marketing budget with tactics that convert

    Increase brand perception and customer satisfaction through relevant segmentation

  • Easily track campaign performances
    Optimizes the ROI on the marketing spends
    Increase LTV, brand perception and reduce churn

  • Empower business clients with data in a controlled and monitored environment

    Powerful roles and permissions features

    Ensure easy compliance with the regulatory body & internal data policies

  • Unify customers through a powerfull deduplication AI that is customized to your business
    Generate powerfull segmentations and track KPIs that are relevant to your business
    Output datasets in ready to consume format to your favorite BI tools, visualisation tool, etc.

    Design and generate the KPIs relevent to your field and your strategies

  • Target customers on the channels relevant to them

    Increase the effectiveness of your content through powerful segmentation

    Create segments reusable across all channels

    Empowered with data

    Create powerful marketing flows fuelling all your marketing initiatives

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Orchestrate Conversations With Your Customers

 With the right data, you can reach out to your customers with relevant information at the right time. This allows you to optimize your marketing campaigns by creating triggering events based on cross-channel/cross-device analytics.